Search results for "economic viability of the museum"

Museums as participants in the market game: The political and economic context of the functioning of the museums

2017

Under the influence of contemporary social and political changes, which have resulted in, inter alia, changes in the structure of museum audiences and their expectations, museums have had to implement new practices and tools which were previously not present in their fields of interest. these processes changed the definition of the mission of a contemporary museum and the way of ommunicating with participants of culture. today a museum, like every other institution on the entertainment and leisure market, has to attract recipients of its offer. Museums thus engage in ever more close relationships with the field of economy. Moreover, the model of public financing of culture subjects the acti…